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Projects to Support

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We Work With:

• Students & Learning Communities • Parents & Caregivers • Youth Advocates & Mentors • Non-Profit & Faith Based Organizations • Medical & Mental Health Providers • Neuroscientists & Researchers •

Young people often feel overwhelmed when trying to make decisions and while going through significant life transitions. To be effective they must practice design-thinking processes and self reflection. It’s key that they learn how to build supporting systems, marshal resources and adjust their course of action when necessary to bring their aspirations to fruition. We have chosen the best from decades of decision science, brain-based learning, design thinking and coaching techniques to provide powerful learning opportunities & tools.

What We Teach

We incorporate the best from decades of decision science, brain-based learning, evocative coaching and design thinking into our materials. Our goal is to help our clients navigate life successfully through an activatated and meaningful learning experience.


Core Motivation

• My Learning Preferences •My Personal Strengths •What Do I Care About? •Who Am I?


My Internal Operating System

• My Brain & Habits •Decision Fitness & Biases • Reactive vs. Proactive • Fear & Anxiety •Beneficial Regret

Decision Process

Clear Steps to Understanding

• Orienting on the Opportunity • Preferences & Possibilities • Gathering Information • Evaluating and Integrating


Get Clarity, Take Action

• Resource Management • Practical Tools • Leadership & Communication Skills • Your Support Network


When it comes to teen & young adult learning, a different approach is required. We aim to inspire motivation and movement in our clients by identifying values and cultivating essential life skills. This can only happen when we engage with our clients by recognizing their inherent creativity, intelligence and tacit knowledge to navigate a successful life.

Parenting & Coaching

Emerging Adults

AGES 14 – 19+

Discover your strengths and values

Juggle life responsibilities successfully

√ Apply decision process for better results

√ Leverage time management & organization skills

√ Understand how fear & bias impact your thinking

√ Get more comfortable with an uncertain future …

Young Decision Maker

AGES 11 – 14+

√ Discover your strengths and values

√ Explore the decision process

√ Unpack “OOPS” decisions and learn

√ Ask great questions to develop reasoning skills

√ Tap into healthy habits & self-management techniques

We must remember this simple truth: the human soul does not want to be fixed, it wants simply to be seen and heard. – Parker Palmer

Whole Person Decison Parenting & Coaching

At times, adults struggle greatly to connect and influence young people who can be challenging to understand, difficult to communicate with and lacking motivation in both school and life. Parents, caregivers and mentors have an essential supporting role to play in the integration of conscious decision-making. Through shared knowledge, language & skills, participants practice applying the process and collaborating in a safe environment with people who care about each other’s well-being.

We provide parental and youth coaching by partnering with individual families, and offer in person trainings through learning communities and youth organizations. We get results through building strong relationships, accountability, self-redirection, improved communication and focus. Parents and caring adults may also receive training in integrated whole-person decision-making to equip themselves, shift their own thinking about the decision process, and understand their role in coaching and mentoring the youth they support.

As young people gain more decision autonomy, they are equipped to navigate life successfully. Although decision making is a process, adolescents will usually choose to learn it because of the tangible results they can get, not because the process is intrinsically exciting to them. Today, young people are under great pressure to be successful. Educators and parents increasingly recognize the limitations of traditional school curriculum regarding the personal development gap. Decision coaching facilitates individualized learning that sticks. Most people thrive when they engage in person-centered, no fault, strengths-based coaching. Our approach is a unique blend of heart and mind – integrating the power of intuition and smart decision tools. Our goal is that with practice, anyone can swiftly make better choices in personal or professional situations.

Our Partner Projects

Edmonds School District • Edmonds Heights K-12 Seattle Parks & Recreation • Loyal Heights Program • YMCA, Kirkland Teen Hub • Outreach Events • Gates Foundation programs for educators & youth • Kindfest Educational Booth, Snohomish • Society for Decision Professionals (SDP) 2018 international conference informational booth • SDP Seattle chapter presentation on Coaching Personal Decisions


When it comes to teen & young adult learning, a different approach is required. We aim to inspire motivation and transformation in our clients by identifying values and cultivating essential life skills & positive relationships. This can only happen when we engage with our clients by recognizing their inherent creativity, intelligence and tacit knowledge to navigate a successful life.

What Our Clients Say:




-SAM, AGE 17








-Altea, AGE 13

Our Mission, Vision & Values

 Our Vision

Whole-person decision making for a better world

Our Values

 Inclusivity No one will be turned away for lack of funds

Diversity Welcoming people from all backgrounds Accessibility Appropriate for all kinds of learners Integrity Teaching people to decide based on their own values & circumstance while honoring their season in life Responsiveness Listening & adapting to the needs of those we work with while building content based on credible research and sound practice. Who We Are







Our Team

Board of Directors

Amy Day

Co-founder & facilitator

is excited to bring young people, parents, and caregivers, the power of quality decision making and tools for action.  Amy brings a breadth of professional experience in decision education and coaching, K-12 education, volunteer management, and program and board development with the Decision Education Foundation, Youth in Philanthropy, and American Red Cross as well as 18-years in alternative education.  Amy is an honors graduate in Economics with a Spanish Literature minor from Whitman College.

Kristen Jawad

Co-founder & facilitator

holds a Master’s degree in curriculum and instruction and has advanced training in compassionate communication, restorative justice, evocative coaching & parent education. She recognizes the value of emotional fluency and conscious choice to create a life of purpose. As an educator, she believes in the value of understanding how you think, feel and learn. And as a parent of two teens, she has witnessed the magic that occurs when a person dreams big, believes in them self & takes action. She brings these perspectives to the high school and college students she works with.

Jim Matheson

Founding Board Member

is a co-founder of SmartOrg and a world recognized leader in the development and application of decision analysis. In recognition of his career, he was awarded the Ramsey Medal, the highest honor in the field of decision analysis, for creating and managing the world’s first decision analysis group at SRI International in addition to decades of contribution to the principles and applications of decision analysis. In addition to his professional practice, Dr. Matheson has been a Consulting Professor in the Department of Management Science and Engineering at Stanford University since 1967, where he regularly teaches courses and supervises graduate students.

David Leonhardi

Board Member

Lisa Van Horne

Board Member

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News You Can Use

Decision Parenting Unit 4 – Take Action

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Decision Parenting Unit 3 – Decision Tools

The VIDA Method whole-person decision making process integrates both your heart and mind and increases your chances of being more satisfied with your decisions and outcomes. Unit 3 offers Two[…]

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Decision Parenting Unit 2 – Decision Fitness

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