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Day 3 – Featuring Ralph Keeney

Give Yourself a Nudge

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Summary of Give Yourself a Nudge

A set of Powerpoint slides that present key ideas in Give Yourself a Nudge, provide practical procedures to use them, and describe examples that used them.

About Speaker

Ralph L. Keeney is a consultant and Professor Emeritus in business at Duke University and in engineering at the University of Southern California.

Ralph L. Keeney received a B.S. in engineering from UCLA and a Ph.D. from the Massachusetts Institute of Technology. He has been a member of the faculties at MIT, the University of Southern California, and Duke University. For seven years, he created and managed the decision and risk analysis group in an engineering-geotechnical- environmental consulting firm. He also spent two years at the International Institute for Applied Systems Analysis, an international think tank examining problems of developed societies, near Vienna.

Professor Keeney’s books, which have been translated into numerous languages, include Decisions with Multiple Objectives with Howard Raiffa (1976, 1993), Value-Focused Thinking (1992), Smart Choices, with John S. Hammond and Howard Raiffa (1999), and Give Yourself a Nudge: Helping Smart People Make Smarter Personal and Business Decisions (2020). He is a member of the U.S. National Academy of Engineering and recently received an honorary doctorate from the University of Waterloo in Canada.