ABOUT US
Better decisions, for everyone.
Clarity4Action is a nonprofit that brings the science of good decision-making to everyday people facing real decisions.
Organizations have relied on decision science for decades to make their biggest choices well. Most people never get access to it. When it comes to the decisions that shape our own lives, we’re often left to figure it out as we go.
We started Clarity4Action to change that.
Through the VIDA Method, we help people turn the overwhelming experience of making a decision into a process they can see, understand, and move through with confidence.
OUR STORY
Clarity4Action began at a kitchen table.
Co-founder Amy Matheson Day grew up in what she calls a “decision laboratory.” Her father, decision analysis pioneer Jim Matheson, treated decisions as more than problems to solve. They were a way to understand yourself, get clear on what matters, and shape the life you want.
Amy went on to spend more than 20 years teaching decision-making to students, parents, professionals, and leaders.
She co-founded Clarity4Action to bring that same thinking beyond boardrooms and universities and make it available to anyone facing a decision that matters.
Today, Jim serves on our founding board.
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Amy Matheson Day Co-Founder and Executive Director |
WHAT WE BELIEVE
Good decision-making belongs to everyone.
We use scaled pricing across our programs, and no one is turned away for lack of funds. Our programs are designed for people across different backgrounds, life stages, and ways of learning.
If you’d like to help keep our programs open to everyone, please consider a donation.
Your values lead, not ours.
We teach a process, not answers. Every tool helps you make decisions based on what matters to you and the life you’re living.
Grounded in evidence, shaped by people.
Our work draws on decision science and sound educational practice, and we keep adapting it to the people we serve.
OUR TEAM
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Kristen JawadCo-Founder and Facilitator Kristen holds a master’s degree in curriculum and instruction, with training in coaching and communication. She is a BodyMind educator and the parent of two emerging adults. |
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Jim MathesonFounding Board Member Jim is a pioneer in decision analysis, a co-founder of SmartOrg, and a longtime consulting professor at Stanford. He is also Amy’s father, and the reason she grew up in a decision laboratory. |
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David LeonhardiBoard Member David spent more than 40 years at Boeing, the last 25 focused on strategic decision-making. He now advises nonprofits and startups on decision and strategy skills. |
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Lisa Van HorneBoard Member Lisa is a speech-language pathologist with about 30 years of experience, much of it in schools. |
Start with one decision.
The Decision Clarity Blueprint walks you through the VIDA Method on a single decision in about twenty minutes.
It’s free.