Who We Are…

Our Mission, Vision & Values


Meet Our Coaches & Board

Amy Day
Co-founder & Facilitator

Able to translate brainy decision science into common language, Amy brings the power of quality decision making and tools for action to everyday people. Uniquely equipped from childhood as a personal decision making native speaker from the island of Decision Analysis, Amy is the daughter of Jim Matheson, a Decision Analysis pioneer. As a co-founder Clarity4Action.org, Amy teaches these skills to young people, and the adults who care about them, through in-person and online courses and one-on-one decision coaching. Amy brings a breadth of professional experience in decision education and coaching, K-12 education, volunteer management, outreach, and program and organizational development with the Decision Education Foundation, Youth in Philanthropy, and American Red Cross as well as 19-years in alternative education. Amy is an honors graduate in Economics with a Spanish Literature minor from Whitman College.

Kristen Jawad
Co-founder & Facilitator

Kristen Jawad holds a Master’s degree in curriculum and instruction and has advanced training in compassionate communication, restorative justice, evocative coaching & life coaching. She recognizes the value of emotional fluency and conscious choice to create a life of purpose. As a BodyMind educator, she believes in the value of understanding how you think, feel and learn. She brings these perspectives to the folks she works with. And as a parent of two emerging adults, she has witnessed the magic that occurs when a person dreams big, believes in themself & takes action.

Jim Matheson
Founding Board Member

Jim is a co-founder of SmartOrg and a world recognized leader in the development and application of decision analysis. In recognition of his career, he was awarded the Ramsey Medal, the highest honor in the field of decision analysis, for creating and managing the world’s first decision analysis group at SRI International in addition to decades of contribution to the principles and applications of decision analysis. In addition to his professional practice, Dr. Matheson has been a Consulting Professor in the Department of Management Science and Engineering at Stanford University since 1967, where he regularly teaches courses and supervises graduate students.

David Leonhardi
Board Member

Dave is currently striving to ensure maximum “QTR” (Quality Time Remaining) by giving back the skills that he learned and refined through working 40+ years for the Boeing Company, the last 25 years involving strategic decision making. After retiring from the Boeing Commercial Airplane Division, Dave has been focused on bring decision-making and strategy skills to non-profit organizations and early stage Entrepreneurs/new business start-ups. He currently works as a Principle Decision Consultant, Next Dimension Strategies and serves on the Board of Directors of Clarity4Action and ChildStrive.

Lisa Van Horne
Board Member

Lisa grew up in Montevideo, Minnesota on a farm. She received her BA from Luther College in Decorah, IA in Interdisciplinary: Communication Disorders. She received her MS in Communication Disorders – SLP from Colorado State University in Fort Collins, Colorado. She has worked in many different settings over the 30 years she has been an SLP. She worked in skilled nursing facilities and home health from 1988 to 2003. Lisa was a contract SLP in the Kent School District from 2003-2005. She was a professor at Shoreline Community College in the Speech Language Pathology Assistant program until March, 2011 when the program closed. Lisa started to work in the Edmonds School District as an SLP at Hazelwood Elementary in 2009 and continues to work there full time. Lisa enjoys supervising graduate students and has supervised several from the University of Washington and Western Washington University. Lisa has worked as a rehearsal accompanist and temporary music director of a church. She has many hobbies including scrapbooking, walking, biking, sewing, reading and music.

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